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During the heatwave months of July and August, an escape to Colorado is a summer fairytale. It’s an accessible drive, which is particularly nice during the COVID-19 pandemic and offers a relaxing reprieve from the daily routine. Everywhere you go, the mountainous backdrop is a subtle reminder to take a breath of fresh air and appreciate Steamboat Springs, CO.
The Must-Do List Eat along the Yampa. Several restaurants are located directly on the Yampa River. We ate at the E3 Chophouse and Taco Cabo, which were both delicious. E3 Chophouse delivers on happy hour. Every weekday from 12-5pm you can enjoy a phenomenal happy hour that includes food and drinks. There are clusters of Adirondack chairs that are perfect for quaint gatherings with an impeccable view of the river. E3 Chophouse also did a respectable job of social distancing the tables without sacrificing on the layout. They also record patron’s information for contact tracing. Food highlight: The Wedge Salad was the perfect combination of a creamy fresh crisp deliciousness. Taco Cabo is in an unassuming little red house that apparently used to be a pie shop. Regardless of the change in cuisine, this is THE place if you want to eat as close to the Yampa River without getting wet. While we maintained our affinity for breakfast tacos, everything looked delicious. During COVID-19, Taco Cabo is recording every customer’s information for contact tracing and taking extra precautions with respect to maintaining a socially-distant and safe experience. Food highlight: The breakfast burrito is worth the wait! Visit the Botanical Gardens This is a beautiful adventure for adults and kids, alike, while providing an excellent backdrop for your family picture. There are activity guides for kids at the entrance, which provide additional education and keep the children entertained. Everything from the picturesque lily pads to the rock garden to the fairy garden is spectacular and towards the back of the garden, there is a lookout point to view the Osprey’s nest. This is a great morning stop to add some excitement to your stroll. Steamboat Resort The Steamboat Resort is an impressive surprise. It is like walking onto a movie set built to depict the ideal après-ski lifestyle. A long stream runs through the center of the expansive lawn, peppered with bright red chairs, encouraging an afternoon of leisure. There is a small sandbar on one end of the stream that became a focal point for kids wishing they were at the beach. My son thoroughly enjoyed the water, while my husband and I were able to take a seat and watch him while taking in the beautiful mountainous backdrop. The gondola is a beautiful experience to ride to the top of the mountain and enjoy the view. There is an option to hike down, but beware, this is an all-day hike. There is a small restaurant (everyone had masks on during COVID-19) at the top of the mountain, but many people brought picnics, which seems like a great idea, particularly if you want to make a day of it. Hiking Fish Creek Falls is the trademark hike of Steamboat Springs, CO. There are several options depending on difficulty level and the scenery along the way is spectacular. You immediately see the fall, which provides some motivation to get to the top of the falls. Go early to enjoy a more leisurely experience, as it does get crowded. Across from the Fish Creek Falls trailhead is the Uranium Mine Trail that is less crowded. This hike is more dirt and less boulders. We hiked this trail first, which gave us a great vantage point of Fish Creek Falls. Mad Creek Trail is about 5 miles out of town and an excellent opportunity to take in some traditional Colorado frontier. The trail boasts an old mining log cab and beautiful creek. We encountered a heard of cows as they stopped by for a drink.
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 Motherly published my article outlining my experience with infertility and IVF. It is surreal to look back on the journey now and think about everything we went through to get here - almost 7 months pregnant.
You can read the full article here: www.mother.ly/life/after-3-years-of-trying-and-a-round-of-ivf-i-am-finally-8-weeks-pregnant?fbclid=IwAR1wHAbahDXguoZ2-SUcUgI7S-vVkD2c5CcNM1UQL2nWpIdpESg-_HJLNSc  While social media is pay to play, it’s even more important to maximize the potential of every dollar that is spent. Facebook advertising is an effective platform to inform, persuade or remind customers about your brand or product. When ads are placed within the newsfeed, potential customers will be drawn to either visit the brand or product online or “like” the respective page.
While it is simple to sign up and place an ad on Facebook, it’s important to optimize the campaign with these simple steps to increase engagement. Increase engagement and you increase conversions from your targeted audience. This builds your potential business prospects and informs, persuades or reminds customers about your brand or product. The creative is just as important as the targeting. Facebook offers incredible targeting tools, that allow anyone to reach a specific demographic. It’s important to maximize this opportunity with the right visual. Be an asset with top tier creative and your advertisement will find a top tier audience. Facebook is designed around the user experience, so Facebook wants to provide value to it’s users and this includes effective advertising that is aesthetically appealing. Create ads that both Facebook and Facebook users will appreciate. Spend extra time on the advertisement to make sure it’s a crisp, clear, high resolution image. It’s an extra step, but it ensures that the employed targeting strategy reaches the most engaged users. Pictures may be worth a thousand words, but Facebook videos receive 135% more organic traffic than a photo. With today’s technology, it’s possible to create Facebook videos on nearly any device. Do it! Alternatively, use a stock video and edit with unique brand messaging. A video makes more of an impact, while it’s easier to just scroll past a picture. Surprisingly, avoid the color blue in your advertisement. Blue blends in with Facebook’s branding, so an ad with blue (particularly #3b5998, Facebook blue) tends to get lost in the shuffle of the newsfeed. The last thing an advertiser wants to do is have an ad blend in, so keep the blue sky or water to a minimum. The good news is that orange is blue’s contemporary color and provides the most aesthetically pleasing complement. Orange you glad I didn’t say blue! As with any great advertising campaign, include a clear call to action. Facebook ads focus on a “Like Page” button, but consumers often want to learn more about a product or brand before converting their loyalty. Link to the actual website in the copy so that your audience can learn more about what makes your product or business great. Keep it easy for the audience and give them the tools to learn more. Finally, it’s still important to be creative with your advertising material. Don’t be afraid to use emojis in the ad copy. Keep it simple, but if you want to add a speaker emoji to illustrate that the video has sound, do it! Facebook ads is a great way to advertise your brand or business. Plan accordingly with an updated strategy and watch your engagements grow.  American Flags are lining the streets, firework stands are readily available at nearly every corner and the Independence Day spirit is undeniable. This is a particularly wonderful Monday of gratitude as we celebrate the opportunity of our country! Happy 4th of July!
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